The Lasker Sector Credibility Index, developed in collaboration with GfK and based on 1,200 survey responses, aims to measure the trust citizens place in Spain’s leading business sectors, as well as to identify the behaviours and values that contribute to building that trust.

Sectors most closely tied to everyday consumption—where customers see and receive the product immediately—such as Food and E-commerce, are perceived as the most credible. At the opposite end of the spectrum are sectors that provide more complex services, often seen as opaque or difficult to understand, and where competition is perceived to be lower, such as Financial Services, Energy, and Real Estate.

The Lasker Sector Credibility Index has been designed as a continuous improvement tool, intended to track how the attributes that underpin corporate reputation evolve over time.