It is a narrative thermometer, designed to take the temperature of current public debate, tracking in real time what is being discussed most, detecting news, topics or trends where credibility is in question
The ability to extract human DNA from the air opens doors to scientific research but also raises serious concerns about privacy and mass surveillance.
Why it matters: This scientific advance raises ethical and privacy dilemmas, affecting trust in how biological information and technology are used
Australian researchers have developed an innovative method using gallium and sunlight to transform seawater into fuel, promising a sustainable energy solution.
Why it matters: This scientific breakthrough in renewable energy generates expectations and requires rigorous validation. The introduction of a 'future' technology can create high public expectations, the management and fulfillment of which are key to credibility.
Artificial intelligence presents risks beyond disinformation, threatening the ability to discern truth when falsehood becomes indistinguishable.
Why it matters: It questions the ability of institutions and media to maintain public trust in the face of technologies that erode the truth.
Harvard research suggests that consuming three caffeinated coffees a day may reduce the risk of Alzheimer's. The importance of caffeine is highlighted
Why it matters: Science and health are areas where credibility is crucial. Studies like this one, attributed to reputable institutions, influence public trust in scientific research and health recommendations
The 'cosmology of technological ignorance' is explored, analyzing how a lack of understanding about technology affects our perception and decisions in the digital age.
Why it matters: Public understanding of technology is fundamental. 'Technological ignorance' can lead to misinformation, distrust of innovations, or the uncritical adoption of tools, affecting the credibility of technological narratives.
Scientific studies unravel the biological and evolutionary bases behind the variations in maternal instinct among women, linking it to hormonal factors and experiences.
Why it is relevant: It provides scientific explanations for a complex social and biological phenomenon, strengthening the credibility of science in understanding human aspects.
The United States no longer administers the hepatitis B vaccine to newborns. The decision is based on changes in prevention guidelines
Why it matters: A change in childhood vaccination guidelines by a major health authority may raise doubts or questions about the safety and effectiveness of previously recommended vaccines
A congressman used a speech prepared by ChatGPT and an error was revealed by not deleting the program's final instructions, creating an embarrassing moment.
Why it matters: It demonstrates the reliance on technology, the lack of rigor, and the potential for misinformation or basic errors in public figures, affecting trust in their abilities.
Michael Saylor warns of potential vulnerabilities in the Bitcoin protocol due to advances in quantum computing, which could affect the security of transactions.
Why it matters: It calls into question the long-term security of an emerging financial technology and its infrastructure, impacting confidence in its robustness and future viability.
An AI expert uses deepfakes of celebrities to illustrate the rise in online scams, emphasizing the difficulty of trusting digital content
Why it's relevant: It highlights the erosion of trust due to generative AI and the difficulty of discerning the truth on communication platforms
The technology industry believes that the future is not mobile phones, but it lacks a clear vision of what the next dominant device will be.
Why it matters: It reveals uncertainty and a lack of direction in an innovative sector, affecting public confidence in its predictions and future developments.
An analysis of China's technological optimism, suggesting that it is based on concrete advances and strategies, despite a lack of details.
Why it matters: It affirms the credibility of China's technological advances, which can influence public perception and confidence in its capabilities.
In a world where attention is fleeting and trust is earned through consistency, we help our clients build a distinctive, recognizable, and solid voice that inspires, connects, and endures.
Our mission is to guide companies and institutions in crafting strategic narratives and trust-based relationships that empower them to influence, lead, and make a lasting impact.
Because only when words and actions align, true connections develop and strong reputations flourish. Achieving this goes beyond experience, strategy, and technology. It demands sensitivity, emotional intelligence, and a fresh vision to uncover new perspectives and creative solutions.
Every detail matters, and we know that is where the extraordinary is shaped.
With every project, every proposal, and every decision, we help build an essential intangible asset — credibility — that makes the difference between simply communicating and truly leaving a mark.
Lasker is an independent strategic institutional relations firm, with a solid track record of supporting organizations that operate in complex regulatory and political environments on a global scale.
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