It is a narrative thermometer, designed to take the temperature of current public debate, which tracks in real time what is most talked about, detecting news, topics or trends where credibility is in question.
Artificial intelligence presents risks beyond disinformation, threatening the ability to discern truth when falsehood becomes indistinguishable.
Why it matters: It questions the ability of institutions and media to maintain public trust in the face of technologies that erode the truth.
The 'cosmology of technological ignorance' is explored, analyzing how a lack of understanding about technology affects our perception and decisions in the digital age.
Why it matters: Public understanding of technology is fundamental. 'Technological ignorance' can lead to misinformation, distrust of innovations, or the uncritical adoption of tools, affecting the credibility of technological narratives.
A congressman used a speech prepared by ChatGPT and an error was revealed by not deleting the program's final instructions, creating an embarrassing moment.
Why it matters: It demonstrates the reliance on technology, the lack of rigor, and the potential for misinformation or basic errors in public figures, affecting trust in their abilities.
Michael Saylor warns of potential vulnerabilities in the Bitcoin protocol due to advances in quantum computing, which could affect the security of transactions.
Why it matters: It calls into question the long-term security of an emerging financial technology and its infrastructure, impacting confidence in its robustness and future viability.
An AI expert uses deepfakes of celebrities to illustrate the rise of online scams, emphasizing the difficulty of trusting digital content.
Why it's relevant: It highlights the erosion of trust due to generative AI and the difficulty of discerning the truth on communication platforms.
The technology industry believes that the future is not mobile phones, but it lacks a clear vision of what the next dominant device will be.
Why it matters: It reveals uncertainty and a lack of direction in an innovative sector, affecting public confidence in its predictions and future developments.
The construction of hyperscale data centers, essential for AI, is generating controversy due to its environmental and social impact, despite its technological importance.
Why it matters: It generates distrust in the management of technology and its impacts, and in the transparency of location decisions.
AI in 2026 is shaping up to be characterized by versatile assistants and potential speculative bubbles. Increased regulation is anticipated, raising questions about its development and reliable adoption.
Why it matters: Bubble predictions and the need for AI regulation impact public trust in technology and its responsible development.
The first remote robotic nephrectomy marks a milestone in telesurgery. This opens up new possibilities but also raises questions about safety and reliability.
Why it matters: Remote surgery, although innovative, must gain the trust of the public and patients in its safety and effectiveness.
In a world where attention is fleeting and trust is earned through consistency, we help our clients build a distinctive, recognizable, and solid voice that inspires, connects, and endures.
Our mission is to guide companies and institutions in crafting strategic narratives and trust-based relationships that empower them to influence, lead, and make a lasting impact.
Because only when words and actions align, true connections develop and strong reputations flourish. Achieving this goes beyond experience, strategy, and technology. It demands sensitivity, emotional intelligence, and a fresh vision to uncover new perspectives and creative solutions.
Every detail matters, and we know that is where the extraordinary is shaped.
With every project, every proposal, and every decision, we help build an essential intangible asset — credibility — that makes the difference between simply communicating and truly leaving a mark.
Lasker is an independent strategic institutional relations firm, with a solid track record of supporting organizations that operate in complex regulatory and political environments on a global scale.
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