The Lasker Sector Credibility Index, developed in collaboration with GfK and based on 1,200 survey responses, aims to measure the trust citizens place in Spain\u2019s leading business sectors, as well as to identify the behaviours and values that contribute to building that trust.<\/p>\n\n\n\n
Sectors most closely tied to everyday consumption\u2014where customers see and receive the product immediately\u2014such as Food and E-commerce, are perceived as the most credible. At the opposite end of the spectrum are sectors that provide more complex services, often seen as opaque or difficult to understand, and where competition is perceived to be lower, such as Financial Services, Energy, and Real Estate.<\/p>\n\n\n\n
The Lasker Sector Credibility Index has been designed as a continuous improvement tool, intended to track how the attributes that underpin corporate reputation evolve over time.<\/p>\n","protected":false},"excerpt":{"rendered":"
In an environment shaped by misinformation and a growing demand for transparency, the Lasker Corporate Credibility Index stands as a strategic tool to understand how citizens perceive the coherence, responsibility, and truthfulness of Spain\u2019s key economic sectors. An essential resource for companies seeking to strengthen their corporate reputation, enhance public trust, and build sustainable relationships grounded in transparency and credibility.<\/p>\n","protected":false},"featured_media":2578,"template":"","tags":[],"class_list":["post-4101","informe","type-informe","status-publish","has-post-thumbnail","hentry"],"aioseo_notices":[],"aioseo_head":"\n\t\t\n\t\n\t\n\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t