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REPORTS,
STUDIES, AND DOCUMENTS
ON CREDIBILITY

12/02/2026

Lasker Sector Credibility Index

The Lasker Sector Credibility Index, created in collaboration with GFK based on 1,200 surveys, seeks to measure the trust that citizens place in the main business sectors that make up economic activity in Spain, as well as to identify which behaviors and values ​​contribute to it

Sectors directly linked to daily consumption – where the customer sees and receives the product immediately – such as Food and E-commerce, are the most credible, while at the opposite end of the spectrum are sectors with more complex services, perceived as opaque or difficult to understand, and with less competition, such as Financial, Energy, or Real Estate.

The Lasker Sector Credibility Index has been designed as a continuous improvement tool that seeks to analyze the evolution of the attributes on which the reputation of companies is built.

WHAT ELSE CAN YOU FIND IN THIS DOCUMENT?

  1. What behaviors make a company “sound” credible (and which ones sink it).

  2. The pillars that support credibility: what people value before believing.

  3. Why credibility is not “image”, but experience: when the promise meets reality.

  4. How confidence changes according to the stage of life: it's not age, it's what you have to live through.

  5. Which sectors carry reputational “memory” and which have an advantage?

  6. The role of clarity: when corporate language becomes a barrier.

  7. Where people actually get their information (and what that means for building trust).

  8. How accumulated crises influence current perceptions, even after years have passed.

  9. Why some “technical” environments generate more suspicion, even without bad intentions.

  10. The conclusions that turn the diagnosis into concrete priorities for action.

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In accordance with Organic Law 15/1999, of December 13, on the Protection of Personal Data, you are hereby informed that your personal data will be collected in a file under the responsibility of SERVICIOS INTEGRADOS LASKER, SL, with registered office at Plaza de las Salesas 3, 28004, Madrid, for the purpose of considering job applications. You may exercise your rights of access, rectification, cancellation, and opposition by writing to the address indicated above
MADRID

Plaza de las Salesas, 3
28004 Madrid
madrid@lasker.com

+34 913 844 331

BRUSSELS

35 Square de Meeûs
1000 Brussels
info@lasker.com

+32 2 588 76 63

Panama

Boulevard Costa del Este, PH Financial Park Tower, Floor 17, OV445,
Panama City, Panama

+507 3105839

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Lasker boosted the visibility of Pathological Anatomy with a strategic campaign together with Casa Álvarez, positioning this medical specialty as a key pillar of precision medicine and generating institutional, media and sectoral impact in record time.
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We gave the diagnosis.
And the treatment too

Lasker boosted the visibility of Pathological Anatomy with a strategic campaign together with Casa Álvarez, positioning this medical specialty as a key pillar of precision medicine and generating institutional, media and sectoral impact in record time.
See full case

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We gave the diagnosis.
And the treatment too

Lasker boosted the visibility of Pathological Anatomy with a strategic campaign together with Casa Álvarez, positioning this medical specialty as a key pillar of precision medicine and generating institutional, media and sectoral impact in record time.
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Lasker boosted the visibility of Pathological Anatomy with a strategic campaign together with Casa Álvarez, positioning this medical specialty as a key pillar of precision medicine and generating institutional, media and sectoral impact in record time.
See full case

Casa Álvarez

We gave the diagnosis.
And the treatment too

Lasker boosted the visibility of Pathological Anatomy with a strategic campaign together with Casa Álvarez, positioning this medical specialty as a key pillar of precision medicine and generating institutional, media and sectoral impact in record time.
See full case
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