The consumer sector and the markets have changed in recent years. The capacity for interaction and for generating awareness, the speed of information and the new scenarios of influence have increased even more than the real power of consumers. We have evolved from one-way communication to dialogue within the framework of complex networks of opportunities with new challenges for the brands.

Our team of consultants helps brands to take part in the debate, to reinforce the links with their audiences in a more solid and stable way and aiming to increase their competitiveness in an increasingly dynamic and changing context.

Lasker has expertise in launching and positioning strategies for a product, following a prior definition of their main values and assets. We identify the appropriate target by analyzing both their environments and competitors, gathering information which is crucial for the success of the campaigns.